When considering marketing activities and choosing channels for promoting our website, we will certainly come across the Google Ads advertising system. Taking into account its functionality, range and the possibility of choosing advertising formats, it is one of the most common and easily available promotion channels. So if you are facing the choice of the right ones, bearing in mind your business goal and budget, you are probably asking yourself what exactly is Google Ads?
Can we reach potential customers thanks to Google Ads? Where and how can we reach them?
On Google Search, Google Ads text ads stand out from other suggested pages in the results. They are always located at the very top or bottom of the page. They are assigned a green “advertisement” badge. In between, there are the so-called organic results.
We can also come across the graphic format of Google Ads. In the case of online stores, it is possible to promote products at the top of the page with short information about the name of the product, store and price.
Another example is banners that direct the user to our website when they click on them. They appear on various websites and portals during everyday surfing on the web. Many of them fit into the appearance of a given page, taking forms ranging from textual, through graphic, to dynamically generated, which adapt to the page without the need to create them in different options and sizes.
Another example of Google Ads advertising is a sponsored ad on a Youtube channel in video format. It is a relatively cheap type of advertising, because the cost of interacting with it is sometimes only 5 cents for watching a video. It is also possible to place our ad in Google Sponsored Promotions, i.e. on gmail. They are displayed at the top of the mailbox or land in the offers tab.
How do I use Google Ads campaign extensions on the Search Network?
The functionality of Google Ads extensions is constantly being developed by Google. By using extensions in your campaign, you can increase your visibility on the Search Network. For example, when you use a call extension, when a user searches for information about your business, they can call you by clicking on the number in your ad. Their use allows you to segment information for the user and add functions that shorten the path of a potential customer.
Another example is adding an extension that allows you to send a text message. It works especially well in the service industry, when the user expects immediate help (e.g. roadside assistance) and the speed of reaching them is a key aspect.
How much will I spend on Google Ads campaigns?
Contrary to all the information on the web, there is no minimum or maximum amount to stick to. When deciding on a budget for Google Ads, the business goal counts. Our industry and competition will also be crucial when determining the budget. For example, if you run a small service company, you can stay within the budget of PLN 1000 and thus increase the visibility of your website on the Internet, and thus increase the number of inquiries for an offer via the contact form or by phone. With a larger brand campaign, e.g. on a Youtube channel, spending PLN 65,000, our ad can get as many as 9 million views per month. Therefore, it is important to know the industry and precisely set goals and learn about the possibilities of Google Ads. Therefore, one question is what Google Ads is, but the other is how it can really contribute to sales or increase brand awareness.
Thanks to Google Ads, we can be noticed in all areas of the Internet and persuade a potential user to take the actions we care about the most. It is worth noting that as many as 95% of Polish Internet users are within the reach of the Google Display Network! So, it is an advertising channel that cannot be ignored.