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Trapped at home during successive lockdowns during the COVID-19 pandemic, we looked for entertainment on the Internet.  It is not surprising that the popularity of live broadcasts and computer games has skyrocketed. And these two areas – and much more – are perfectly connected by Twitch. Find out what this platform is and why you […]

When considering marketing activities and choosing channels for promoting our website, we will certainly come across the Google Ads advertising system. Taking into account its functionality, range and the possibility of choosing advertising formats, it is one of the most common and easily available promotion channels. So if you are facing the choice of the

In recent years, streaming content has been gaining in importance. We don’t just mean Netflix and other VOD services, but also Twitch. It is a dynamically developing service that attracts millions of users every day who consume the published content. This also makes it an ideal place to use from a marketing perspective. How can

Video marketing has been a dominant trend in marketing for several years. Most portals and websites are dominated by video content. This is the basic way of communicating with people who are busy and lack time to read content on a daily basis. And also a way to reach the young generation, for whom video

On Twitter, the most important thing is to be vigilant to find the right “tone”, interact with your followers regularly and stay up to date. But, with the right strategy, Twitter can also help you work on your brand reputation and maintain better relationships with your customers. In this article, we give you some useful

Have you been considering setting up a Twitter account for your online store for a while now, but are not sure about the marketing benefits of doing so? Even though Twitter is very different from other social networks – a good strategy can really increase your store’s conversion and awareness in no time!

It took 8 years (from the creation of each platform) to reach a billion active users on Facebook or Instagram. In September 2021, TikTok reached the indicated level. This took place after 5 years of the application’s existence, which confirms the dynamics of development and interest of users.

TikTok is an app that has been with us since 2016. Initially, it was developed only on the Chinese market, a year later it began to gain popularity around the world. Interestingly – the app has been adapted to Android, iOS, and Windows. It is still the most downloaded and used application. Its popularity is

When I found out a few years ago that Instagram was evolving into a business platform, I thought that this could be the beginning of its end. Today I openly admit my mistake – according to the hootsuite.com portal, over 25 million companies are already logged in to the service and today I will show