Have you been considering setting up a Twitter account for your online store for a while now, but are not sure about the marketing benefits of doing so? Even though Twitter is very different from other social networks – a good strategy can really increase your store’s conversion and awareness in no time!
Twitter – key figures
With around 330 million monthly active users and more than 500 million tweets posted daily, Twitter can’t compete with the giants Facebook and Instagram, but it is one of the most popular social media sites in the world.
Most of its users are between the ages of 35 and 65. Unlike other social media sites, 66 percent of Twitter users are male, compared to only 34 percent of women.
It is because of this specificity that Twitter can be the perfect complement and reinforcement of your online marketing. Platforms like Instagram and TikTok target a completely different audience: their users are mostly under 35 and there is a certain gender balance. By using Twitter, you have the opportunity to reach a new group of potential customers.
The most important concepts related to Twitter
Do you feel a little lost when you hear terms like “tweet”, “retweet” and “hashtag”? No problem! Below we have summarized the most important terms you should know to be prepared to be present on this portal.
- Tweet: A short message posted on Twitter (maximum 280 characters)
- Tweet: put a message (tweet) on Twitter
- Retweet: Share another user’s tweet.
- Timeline: Tweets from people you follow in chronological order
- Hashtag: ” # ” – is the most important symbol on Twitter. Users place it before the relevant keyword and thus classify the tweet in a given category. By clicking on the hashtag, all posts with the same tag are displayed.
- Trending: Topics and hashtags that are currently most used by twitterers in your area
- Mentions: You can mention another Twitter user in your tweet using the “@” symbol.
Now that the most important terms are a little clearer for you, you’re ready to develop your own marketing strategy!
9 Tips to Develop an Effective Twitter Strategy
In the United States, nearly two-thirds of businesses use Twitter for marketing purposes. Research has shown that more than 90 percent of people who follow businesses on this platform have already bought one of their products or intend to do so after coming across its promotion.
Despite these compelling arguments, many European companies are still hesitant to include Twitter in their digital marketing strategy.
The social networking site is known for its fast-paced style and thrives on user activity. This makes Twitter work completely differently than other social networks where you can already be active. On Twitter, reacting to messages, using the right “tone,” and posting at the right time are absolutely essential to grabbing the attention of new followers. Therefore, it is necessary to develop your own content strategy over time.
#1 Complete your account
If you want your business to be active on Twitter, it is of course important that your account makes a good first impression on potential customers. To do this, you must first complete them to match your brand image.
To be able to use Twitter to its full potential, your business account needs to be complete. This means that you need to find the right name, choose a good profile picture and banner, as well as an attractive description.
- Username
Keep your name as simple and relevant as possible so that customers can easily find you on the platform. This is a unique identifier for your business (for example: @trustedshops). Don’t be too creative. Best practice is to use a name that is identical to the one used on other social media sites.
- Selection of photos
A profile picture contributes to the first impression because it appears directly next to all your publications, among other things. For this reason, we recommend using a photo that represents your brand. It can be a company logo or a combination of colors related to your brand.
And just as the profile picture should be rather constant, it can be useful to change the cover photo after some time. You can choose it based on the current campaign, for example, or adjust it to the time of year. However, always make sure that the image resolution is optimal.
- Description/bio
Directly below your profile picture, you have the option to write a short description (maximum 160 characters) to make your business attractive to new subscribers. The principle of the less, the better. The most important thing here is to describe your brand in a short sentence or put your company’s slogan there.