On Twitter, the most important thing is to be vigilant to find the right “tone”, interact with your followers regularly and stay up to date. But, with the right strategy, Twitter can also help you work on your brand reputation and maintain better relationships with your customers. In this article, we give you some useful tips on how to effectively present your business on this influential platform.
#2 Stay Informed
Precisely for this reason, it is particularly important to stay up to date with your market. Learn about current industry trends, the interests of your target audience, what your competitors are doing, and share the latest news and events that interest you.
It can also be useful to create a social listening strategy. It allows you to find out what your customers think about your brand, products and services. It’s monitoring, analyzing, responding to feedback and participating in discussions, and as a result – a chance to build relationships with customers and find out what they expect from your brand.
#3 Build a network
When you start on Twitter, invest time in networking.
So, follow:
- events and conversations that may have marketing significance for your brand,
- competitors to learn about their strategy,
- influencers or journalists with whom you plan to work in the future and contact them.
With these connections, you can develop an even more effective strategy, as you will know how to stand out from the competition and maybe even make a few new business contacts yourself.
#4 Develop a unique brand language
You will only achieve success on Twitter if you develop a unique style for your tweets.
Find one that fits your brand and makes you as unique and recognizable as possible. Decide whether you’d rather keep your followers informed (e.g. about new products) or post more casual and less obligatory content.
You can also retweet tweets with values close to your brand. Test different times and days to find out which strategy has the best engagement rate. Measure your statistics with analytics tools. For example, use Twitter Statistics to see what works best.
#5 Use visual elements
According to Twitter, content with photos, graphics, videos (5-15 seconds) and GIFs receives an average of 35 percent more retweets than publications without visual materials.
So, try to add such elements to your messages to make them not only more interesting and attractive to your subscribers but also to convey and reinforce your brand message.
#6 Use hashtags
Now we come to one of the key factors for success on Twitter – hashtags. It is this social media platform that is credited with the increase in popularity of this symbol. The # character is an integral part of this portal. Studies have shown that good use of hashtags significantly improves the visibility of your account and can significantly increase your conversion.
If you include relevant hashtags in your tweets, you will reach more users and thus potential new customers for your shop.
#7 Create a Publishing Schedule
As you already know, the reason why Twitter is so popular is that users find out what’s happening in real-time. But for you, it means that internet users can only see your tweets if they are currently active. Not many people want to scroll through the news.
Therefore, it is important to schedule your publications at a time when many users representing your target audience are active. This will ensure that the posts do not get lost in the mass of other tweets. So, get organized by creating a publishing schedule.
#8 Interact with your followers
Twitter is the perfect platform to connect with your customers. Communicate with your followers regularly (preferably via private message), respond quickly to questions, and keep your customers informed of new developments.
We recommend that you ask questions in your tweets from time to time and organize polls. In this way, you maintain a more personal relationship with your customers and have the opportunity to respond to their requests.
#9 Start an ad campaign
Now that you know how to create content for Twitter, you can think about starting an ad campaign.
The benefits of advertising on Twitter include better promotion of your products, reaching more potential customers and new followers, and increasing traffic to your e-commerce account and website. There are three different types of Twitter advertising: sponsored tweets, sponsored accounts, and sponsored trends. You can target your ad campaigns to specific audiences, such as a specific location or interests.