TikTok is an app that has been with us since 2016. Initially, it was developed only on the Chinese market, a year later it began to gain popularity around the world. Interestingly – the app has been adapted to Android, iOS, and Windows. It is still the most downloaded and used application. Its popularity is a huge marketing and advertising potential. It is an opportunity to use it in communication with recipients in any company – regardless of size or industry, because the website promotes global, national, local or regional business, which gives the opportunity to develop in various markets.
Why is it worth using the potential of TikTok in business?
TikTok is a social media that allows you to create your own recordings on any topic and share them with other users. Videos are short – they can be up to 60 seconds long. This allows you to see them in a free break between duties, in public transport or by moving by elevator to another floor. The short form of communication is part of the trend of fast life, haste and information overload. The short form is also an advantage over YouTube.
TikTok content is primarily entertaining. This allows you to show the company from the “inside” – emphasizing the positive atmosphere between employees or the available benefits. The main purpose of the app is to provide excitement, surprise with creativity, make you smile and improve your mood.
TikTok allows you to easily edit recordings, correct them; No additional tools are needed. Customise clips, audio, and add effects and filters to enhance your message. TikTokers can use common audio files, combine their recordings or react to other users’ videos. It is a combination of simplicity and creativity.
It’s the fastest growing social network
TikTok is undoubtedly the fastest growing service. According to a report prepared by AppAnnie, it is the most dynamically developing platform in terms of growth dynamics. Despite the successive years of the website’s operation, the effect of novelty is still felt. Short recordings, the ability to modify, download and share them are a huge opportunity for individual users, influencers, and the entire business. A specific entertaining form of communication determines positive emotions in users.
The interest of American TikTok marketers in influencer marketing has skyrocketed since the beginning of 2020 as the app transformed from a novelty to a social media mainstay. Nearly two-thirds of American influencers in 2022 plan to use a video-sharing app.
According to Marketer.com data , in 2020, 36.0% of U.S. marketers used TikTok for influencer marketing, a 33% increase from the previous year. This number increased slightly to 42.0% in 2021 and will continue to grow until the end of the forecast in 2025 as TikTok continues to bridge the gap with Facebook in terms of influencer marketing usage. In 2022, more marketers plan to use TikTok than YouTube, Twitter, or Snapchat. While brands are still determining their marketing strategies on TikTok, the app is being used for experimental use, in conjunction with campaigns on more stable platforms such as Instagram and Facebook.
“Promotion period” allows for rapid follower growth
The website supports users. Despite the fact that there were not many followers at first, we can create a recording that will go viral (it will provide a large increase in followers). A promotional period is a time when there is a significant increase in views. Later, the increments may have less dynamics. The reason will also be the increase in business profiles, and thus potential competition.
TikTok’s exact algorithm is unknown. We know that it promotes posts that engage the audience the most. This is how you have the chance to reach millions of audiences, even with a small number of followers at the moment.
Allows you to add content in the form of stories
The app does not differ from other social media platforms in this aspect. It is possible to add content and it is available to users until we decide to remove it. Regular posts (especially the extensive ones) will not reach all our recipients. The world is developing dynamically. In business, time passes even faster and often entrepreneurs do not spend much time on the important media. It is important to adapt to trends. The advantage of this application is the longer “life” time of the content. On TikTok, posts resemble Instagram stories, and yet they remain available for more than 24 hours. Conveying short messages, emphasizing the essence and the most important conclusions is a specific message that users expect in the 21st century. The content provided can be compared to prepared summaries containing the merits of the case. Condensed knowledge is currently the most desirable.
We should move away from the belief that TikTok is a platform only for young generations. The advantage of younger users is the opportunity to meet and reach new audiences. Let’s not fall into the trap of thinking only about our current target audience. Young people may already be interested in your products or services, and in a few years it may be necessary to use it, and then your previously established brand will appear.
H2: Ability to use audio features
Music is used in many industries. It evokes emotions, feelings, and often also positive memories. It affects mood and feelings. Using emotions often translates into success in sales. Music contributes to an increase in the desire to buy. TikTok allows you to add music and sound effects easily. We have an extensive library of songs at our disposal. The message becomes more dynamic and attracts the attention of the audience. What’s more, we don’t have to worry about copyright. The use of available works is completely legal.